Alibaba and Intersport: Why New Retail Could Be Powerful in Sports Apparel (3 of 3)

In Part 1 and Part 2, I gave some background on sports apparel in China and detailed my visit to the first Tmall – Intersport store in Beijing. It was pretty great. With lots of new digital initiatives. Note: the above picture is what happens when you change the gender setting on the magic mirror. […]

3 Lessons in Digitizing Sports Apparel from Intersport and Alibaba (2 of 3)

Several years ago, I got a message (via LinkedIn) from Robin Trebbe, who was at that time the Managing Director for China / Asia Pacific for Intersport International. They had a new project with Alibaba that was trying to digitize the sports apparel business. I jumped at the chance to do a visit. Note: I […]

Digitizing Sports Apparel: My Visit to the Tmall – Intersport Store in China (1 of 3)

Will “new retail” change sports apparel? It turns out it’s a really interesting question. Sports apparel retail is people buying running shoes, Nike gear, yoga pants, sweatshirts and so on. At first glance it looks like pretty standard apparel retail. Requiring lots of stores, good inventory management and effective marketing. So that certainly presents lots […]

The Secret Engine of Alibaba’s New Retail Is “Uni-Marketing” (Tech Strategy – Daily Article)

“New retail”, coined by Alibaba, was probably the least creative business term ever. But it was a big idea. You combine online and physical retail into a seamless, data-driven consumer experience. It is giving rise to new business models, from transformed supermarkets and cashier-less convenience stores to automated package pickup centers and re-imaged department stores. […]

7 Things Everyone Is Getting Wrong About Alibaba Singles’ Day (Tech Strategy – Podcast 107)

Singles’ Day is not just about e-commerce. It is also about user-facing innovation, such as live-streaming, metaverse, and NFTs. It is also about merchant-facing innovation, such as R&D and financing. And it is also about physical assets, such as supply-side scale and building a barrier to entry.

What Worries Me About Alibaba Long-Term (Tech Strategy – Podcast 96)

In this podcast, Jeffrey Towson discusses his concerns about Alibaba’s long-term prospects. He argues that the company is facing increasing competition from domestic rivals, regulatory scrutiny, and a slowing Chinese economy. He believes that Alibaba will need to make some significant changes in order to remain competitive in the years to come.

What Worries Me About Alibaba Long-Term (Tech Strategy – Podcast 96)

In this podcast, Jeffrey Towson discusses his concerns about Alibaba’s long-term prospects. He argues that the company is facing increasing competition from domestic rivals, regulatory scrutiny, and a slowing Chinese economy. He believes that Alibaba will need to make some significant changes in order to remain competitive in the years to come.