Category Archives: Platform Types: Audience Builders

Bilibili

Will Bilibili Abandon Its Gaming (ACG) Fanbase for Mass Market Video? (2 of 3) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.

To access this post, you must log in as a member, purchase Subscriptions.

Kuaishou

Kuaishou Is Finally Profitable. But Is It Too Small to Win Long Term? (Tech Strategy)

Kuaishou has finally achieved profitability, but questions remain about its long-term viability in the competitive tech landscape. Digital strategy consultant Jeffrey Towson delves into Kuaishou’s digital transformation strategy, analyzing whether its current scale is sufficient for sustained success. This article provides a comprehensive look at the strategic moves and market positioning of Kuaishou.

Can Bilibili Get to Sustainable Scale and Profits in Specialty Video? (Tech Strategy – Podcast 219)

This week’s podcast is about Bilibili and its choice between staying with specialty video or going mass market video service. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the Tech Tour. Here are the […]

To access this post, you must log in as a member, purchase Subscriptions.

How Bilibili Leveraged ACG Fan Behavior into a Specialty Video Platform (1 of 3) (Tech Strategy)

In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.

To access this post, you must log in as a member, purchase Subscriptions.

6 Digital Concepts Are the Engine of Facebook Meta (2 of 3) (Tech Strategy)

Facebook is one of the most dominant digital platforms in the world, with over 2.8 billion monthly active users and 10 million advertisers. Digital strategy consultant Jeffrey Towson explains the digital concepts that enabled Facebook to achieve such scale and reach. This article explores six key digital strategy concepts that matter for Facebook’s tech strategy.

Facebook Meta is Mostly 4 Networks and 2 Platforms (Tech Strategy – Podcast 193)

Facebook Meta is not just one thing, but a collection of different products and services that work together to create a powerful tech ecosystem. In this podcast, Jeff Towson breaks down the four networks (Facebook, Instagram, WhatsApp, and Messenger) and two platforms (Oculus and Spark AR) that form the core of Meta’s strategy. He explains how each network and platform serves a different purpose, attracts a different audience, and generates a different revenue stream. He also analyzes the strengths and weaknesses of Meta’s approach, and what it means for the future of social media and augmented reality.

To access this post, you must log in as a member, purchase Subscriptions.

Facebook Meta is 4 Communications Networks, 2 Audience-Builders and Some Powerful Psych Hacking (1 of 3) (Tech Strategy – Daily Article)

Facebook Meta is one of the most fascinating and influential companies in the world. But what exactly is it? How does it create value and competitive advantages? In this article, Jeff Towson, a professor of investment and digital strategy, provides a comprehensive analysis of Facebook Meta’s business model. He reveals how the company operates four different communications networks, two audience builders, and some powerful psych-hacking techniques that shape user behavior and preferences. By understanding these aspects, you can gain a deeper insight into Facebook Meta’s current and future plans, as well as the implications for other businesses and society.