Key concepts for this article: DOB2: Never-Ending Customer Improvements and Personalization Economies of Scale: Geographic Density (CA13) *** As mentioned in Part 1, I recently visited Zé Delivery in Sao Paulo and toured their growing facilities with CEO Rudolfo Chung. Zé Delivery is a Brazilian beverage delivery app launched by global beer giant AB InBev. […]
Jeff Towson’s Podcast 147 provides a detailed comparison of Mercado Libre and Magazine Luiza (Magalu) in the Brazilian e-commerce market. The podcast delves into their individual strategies, offering unique tech insights. Tune in to understand the dynamics of this thriving digital retail landscape.
Alibaba has three key lessons for Magalu, a Brazilian e-commerce company, on how to merge the physical and digital worlds to create a seamless customer experience. These lessons are:
1) Merge the physical and digital worlds to create a seamless customer experience.
2) Use data to personalize the customer experience.
3) Invest in technology to improve the customer experience.
The future of retail is OMO, and retailers that merge the physical and digital worlds will be the most successful.
I recently visited Mercado Libre’s headquarters outside of Sao Paolo and had some interesting discussions with management. It was a great visit and Mercado Libre is really an interesting company in terms of strategy. The core ecommerce business is what you would expect for a large regional, multi-country marketplace. And the expansion from ecommerce into […]
Jeff Towson discusses three strategy questions for Magazine Luiza (Magalu) in Brazil in this podcast. These questions include how to compete with Amazon, how to expand into new markets, and how to build a strong brand. Listen now to learn more!
Magazine Luiza, also known as Magalu, is a leading entity in digitizing physical retail in Brazil, pushing the boundaries of Online-Merge-Offline (OMO) retail. The company’s unique ‘virtual stores’ concept in the 1990s set them up for digitization, and their strategic initiatives in recent years have further solidified their position as a tech-forward retailer. With a strong focus on growing product selection, enhancing user convenience, and improving the user experience, Magazine Luiza is well positioned to capitalize on the early stages of e-commerce adoption in Brazil.
Discover how AB InBev and Ze Delivery are revolutionizing the ecommerce scene in the beverage industry in this engaging podcast by Jeffrey Towson. Gain insights into the innovative strategies these companies are employing to disrupt traditional models. This is a must-read for anyone interested in ecommerce trends, tech innovations, and the rapidly evolving beverage market.