Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.
Category Archives: Brazil
Mercado Libre vs. Magazine Luiza / Magalu in Brazil is an Awesome Strategy Question (Tech Strategy – Podcast 147)
Jeff Towson’s Podcast 147 provides a detailed comparison of Mercado Libre and Magazine Luiza (Magalu) in the Brazilian e-commerce market. The podcast delves into their individual strategies, offering unique tech insights. Tune in to understand the dynamics of this thriving digital retail landscape.
Alibaba’s 3 OMO Lessons for Magalu: How to Merge the Physical and Digital Worlds (2 of 2) (Tech Strategy – Daily Article)
Alibaba has three key lessons for Magalu, a Brazilian e-commerce company, on how to merge the physical and digital worlds to create a seamless customer experience. These lessons are:
1) Merge the physical and digital worlds to create a seamless customer experience.
2) Use data to personalize the customer experience.
3) Invest in technology to improve the customer experience.
The future of retail is OMO, and retailers that merge the physical and digital worlds will be the most successful.
3 Questions Will Determine the Future Value of Mercado Libre (Tech Strategy – Daily Article)
I recently visited Mercado Libre’s headquarters outside of Sao Paolo and had some interesting discussions with management. It was a great visit and Mercado Libre is really an interesting company in terms of strategy. The core ecommerce business is what you would expect for a large regional, multi-country marketplace. And the expansion from ecommerce into […]
Lessons from My Visit to Ride Sharing Giant Didi-99 in Brazil (2 of 2) (Tech Strategy – Daily Article)
Welcome to our article on ride-sharing in Brazil, where we explore the unique features of 99 HQ and how they have adapted to the Brazilian market. We discuss how Didi has differentiated itself from other ride-sharing services in Brazil and how it has managed to capture a significant market share. We also delve into the challenges and opportunities that lie ahead for ride-sharing services in Brazil. Tune in to learn more about ride-sharing in Brazil and how it’s shaping the future of transportation.
Lessons from My Visit to Ride Sharing Giant Didi-99 in Brazil (1 of 2) (Tech Strategy – Daily Article)
Welcome to our article on ride-sharing in Brazil, where we explore the unique features of 99 HQ and how they have adapted to the Brazilian market. We discuss how Didi has differentiated itself from other ride-sharing services in Brazil and how it has managed to capture a significant market share. We also delve into the challenges and opportunities that lie ahead for ride-sharing services in Brazil. Tune in to learn more about ride-sharing in Brazil and how it’s shaping the future of transportation.
3 Strategy Questions for Brazil’s OMO Leader Magazine Luiza / Magalu (Tech Strategy – Podcast 140)
Jeff Towson discusses three strategy questions for Magazine Luiza (Magalu) in Brazil in this podcast. These questions include how to compete with Amazon, how to expand into new markets, and how to build a strong brand. Listen now to learn more!
An Introduction to Magazine Luiza / Magalu, the Online-Merge-Offline (OMO) Pioneer of Brazil (1 of 2) (Tech Strategy – Daily Article)
Magazine Luiza, also known as Magalu, is a leading entity in digitizing physical retail in Brazil, pushing the boundaries of Online-Merge-Offline (OMO) retail. The company’s unique ‘virtual stores’ concept in the 1990s set them up for digitization, and their strategic initiatives in recent years have further solidified their position as a tech-forward retailer. With a strong focus on growing product selection, enhancing user convenience, and improving the user experience, Magazine Luiza is well positioned to capitalize on the early stages of e-commerce adoption in Brazil.
How AB InBev is Disrupting the Beverage Industry with Zé Delivery (Tech Strategy – Podcast 139)
Discover how AB InBev and Ze Delivery are revolutionizing the ecommerce scene in the beverage industry in this engaging podcast by Jeffrey Towson. Gain insights into the innovative strategies these companies are employing to disrupt traditional models. This is a must-read for anyone interested in ecommerce trends, tech innovations, and the rapidly evolving beverage market.