3 Lessons in Digital Strategy from AB InBev and Zé Delivery (2 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson analyzes the digital transformation strategies of AB InBev and Zé Delivery, highlighting the importance of a clear digital vision and a willingness to experiment. By embracing a digital-first mindset, these companies have achieved remarkable success in their respective industries. In this article, Towson breaks down the key takeaways from their approaches to inform your own digital transformation strategy.

Alibaba’s 3 OMO Lessons for Magalu: How to Merge the Physical and Digital Worlds (2 of 2) (Tech Strategy – Daily Article)

Alibaba has three key lessons for Magalu, a Brazilian e-commerce company, on how to merge the physical and digital worlds to create a seamless customer experience. These lessons are:
1) Merge the physical and digital worlds to create a seamless customer experience.
2) Use data to personalize the customer experience.
3) Invest in technology to improve the customer experience.
The future of retail is OMO, and retailers that merge the physical and digital worlds will be the most successful.

Lessons from My Visit to Ride Sharing Giant Didi-99 in Brazil (2 of 2) (Tech Strategy – Daily Article)

Welcome to our article on ride-sharing in Brazil, where we explore the unique features of 99 HQ and how they have adapted to the Brazilian market. We discuss how Didi has differentiated itself from other ride-sharing services in Brazil and how it has managed to capture a significant market share. We also delve into the challenges and opportunities that lie ahead for ride-sharing services in Brazil. Tune in to learn more about ride-sharing in Brazil and how it’s shaping the future of transportation.

Lessons from My Visit to Ride Sharing Giant Didi-99 in Brazil (1 of 2) (Tech Strategy – Daily Article)

Welcome to our article on ride-sharing in Brazil, where we explore the unique features of 99 HQ and how they have adapted to the Brazilian market. We discuss how Didi has differentiated itself from other ride-sharing services in Brazil and how it has managed to capture a significant market share. We also delve into the challenges and opportunities that lie ahead for ride-sharing services in Brazil. Tune in to learn more about ride-sharing in Brazil and how it’s shaping the future of transportation.

An Introduction to Magazine Luiza / Magalu, the Online-Merge-Offline (OMO) Pioneer of Brazil (1 of 2) (Tech Strategy – Daily Article)

Magazine Luiza, also known as Magalu, is a leading entity in digitizing physical retail in Brazil, pushing the boundaries of Online-Merge-Offline (OMO) retail. The company’s unique ‘virtual stores’ concept in the 1990s set them up for digitization, and their strategic initiatives in recent years have further solidified their position as a tech-forward retailer. With a strong focus on growing product selection, enhancing user convenience, and improving the user experience, Magazine Luiza is well positioned to capitalize on the early stages of e-commerce adoption in Brazil.