What is the Secret of Pinduoduo’s Success? With Matthew Brennan and Elliott Zaagman. (1 of 2) (Tech Strategy – Podcast 45)

Pinduoduo is a Chinese e-commerce platform that has grown rapidly in recent years. The company’s unique business model, which focuses on group buying and social media, has helped it to reach a large number of users in China. Pinduoduo’s target market is lower-income consumers who are looking for low-cost products. The company’s growth strategy has been to focus on rural areas and smaller cities in China.