What is the Secret of Pinduoduo’s Success? (2 of 2) (Asia Tech Strategy – Podcast 46)


This is Part 2 about Pinduoduo and the idea of interactive / engagement-driven ecommerce.

In Part 1, I discussed a recent whitepaper with its authors Elliott Zaagman (co-host the China Tech Investor podcast and a research and communications professional focused on China) and Matthew Brennan (Managing Director of the China Channel.)

Their whitepaper on Pinduoduo and interactive commerce is available at China Channel or can be downloaded directly here (Interactive Ecommerce Whitepaper 2020.08.10.)

You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.

The 5 choices for explaining Pinduoduo’s success are:

  1. First mover in a huge market. Got the right product at the right time in the right market.
  2. Offered low cost (sometimes free) products to a frugal demographic.
  3. Interactive / engagement-focused ecommerce.
  4. Group buying and virality. The tie with WeChat.
  5. Good execution and management.
This is part of Learning Goals: Level 7-8, with a focus on:
  • #31: Introduction to Pinduoduo

Concepts for this class. The slides discussed in the podcast are located below and correspond to the 4 ideas below.

  1. Value for Money. The Power of Cheap and Free. Example of Digital Superpower #1: Dramatically improving the user experience.
  2. Interactive / Engagement-Focused Ecommerce
  3. Virality and Word of Mouth
  4. External View and Base Rates

Companies for this class:

  • Pinduoduo



I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.




Leave a Reply