For over 15 years, iQIYI has operated as a premier television and movie studio plus a streaming service known for its high-quality, long-form content. In April 2026, management announced a decentralized creator model during its World Conference in Beijing, shifting from centralized media to a creator- and user-centric ecosystem. As digital AI transformation strategy expert Jeffrey Towson examines, this evolution introduces “Hollywood as a Service” to externalize core production capabilities through advanced AI tools.






