The next phase of ecommerce is shifting towards agentic systems, categorized into the ABCs: Advisors, Brokers, and Concierges. This evolution represents a fundamental change in digital transformation strategy for online retail. Digital strategy consultant Jeffrey Towson explains how these AI-powered agents will actively work on behalf of consumers.
AI compute is fundamentally different from traditional compute, making it a new type of infrastructure. Digital strategy consultant Jeffrey Towson states that every company must now consider AI compute as part of its core digital transformation strategy. This shift requires understanding AI compute not as a commodity but as a strategic, scalable asset.
Digital strategy consultant Jeffrey Towson breaks down AI infrastructure into three distinct layers: AI apps, AI SaaS, and AI data centers. Understanding this structure is crucial for any business leader developing a digital transformation strategy. He argues that while the application layer is the most visible, the underlying infrastructure layers are where the foundational battles and immense value are being created.
The core argument is that AI is transitioning from a passive tool to an active, goal-oriented partner, creating a new agentic AI operating model. This represents a fundamental shift for digital transformation strategy, moving beyond simple task automation. According to digital strategy consultant Jeffrey Towson, this new model is becoming the central operating system for the entire enterprise.
The Agentic AI Operating Model is the next digital transformation strategy, moving beyond simple AI tools to a system of autonomous AI agents that work alongside humans. According to digital strategy consultant Jeffrey Towson, this model consists of four integrated components: the AI Agent Layer, the AI Coordination Layer, the Human Coordination Layer, and the Operating Rhythm. This framework enables companies to fundamentally redesign their operations around the new capabilities of AI.
Digital strategy consultant Jeffrey Towson outlines a tech strategy to create data-empowered operations by instrumenting assets to generate a live data footprint. The process involves building a live data platform and deploying frontline software that gives operational staff actionable capabilities. This approach is fundamental to a winning digital transformation strategy.
According to digital strategy consultant Jeffrey Towson, the common belief that data creates an unbeatable advantage is a misconception. He asserts that data network effects and data scale are not the powerful moats they are often thought to be. This has critical implications for any digital transformation strategy, as relying on data as a primary defense is a risky proposition.
Digital bundling and subscriptions combine products and services into a single, integrated offer. Digital strategy consultant Jeffrey Towson argues this creates a fundamentally different and more powerful business model. Adopting this approach is a crucial part of a modern digital transformation strategy.
This is a playbook for building data-empowered operations, which is a core part of a successful digital transformation strategy. It involves creating a system where data from daily operations is automatically captured and used for decision-making and optimization. The framework turns a company into a learning organization that gets smarter with every transaction.
This is my playbook for digital growth, which outlines a core framework for a successful digital transformation strategy. The goal is to use a tech stack to acquire, engage, and monetize customers at scale. According to digital strategy consultant Jeffrey Towson, this approach is about building a system for scalable, profitable growth.