Bilibili

Will Bilibili Abandon Its Gaming (ACG) Fanbase for Mass Market Video? (2 of 3) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.

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Kuaishou

Kuaishou Is Finally Profitable. But Is It Too Small to Win Long Term? (Tech Strategy)

Kuaishou has finally achieved profitability, but questions remain about its long-term viability in the competitive tech landscape. Digital strategy consultant Jeffrey Towson delves into Kuaishou’s digital transformation strategy, analyzing whether its current scale is sufficient for sustained success. This article provides a comprehensive look at the strategic moves and market positioning of Kuaishou.

Can Bilibili Get to Sustainable Scale and Profits in Specialty Video? (Tech Strategy – Podcast 219)

This week’s podcast is about Bilibili and its choice between staying with specialty video or going mass market video service. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the Tech Tour. Here are the […]

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How Bilibili Leveraged ACG Fan Behavior into a Specialty Video Platform (1 of 3) (Tech Strategy)

In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.

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