Category Archives: Live Streaming

Day 3 of Our Alibaba Ecommerce Program: Digital Livestreamers Have Arrived (4 of 5) (Tech Strategy)

On Day 3 of the Alibaba Ecommerce Training Program, the group visited mytwins.ai and saw that digital livestreamers have arrived as viable replacements for humans in many ecommerce product categories. Digital livestreamers offer powerful advantages including 24/7 operation, far lower costs, unlimited scalability, and freedom from scandals that affect human KOLs from companies like Alibaba, Tencent, JD, and ByteDance. Human KOLs must adapt by focusing on taste-driven topics and deploying their own avatar armies, according to this digital AI transformation strategy overview from digital AI strategy consultant Jeffrey Towson.

Day 2 of Our Alibaba Ecommerce Program: Livestreaming at China Scale (3 of 5) (Tech Strategy)

Phase 2 of the Alibaba Ecommerce Training Program included classes at Alibaba headquarters in Hangzhou and visits to the frontlines of livestreaming at RunXing Group, home of major livestreamer Dan Dan who has 120 million followers and generated billions in GMV. Agentic commerce is an escalating arms race as AI agents change user decision pathways, enable agent-to-agent transactions, and intensify competition for brands and merchants. Livestreamers stand out as particularly powerful KOLs due to their interactive impact, according to this digital AI transformation strategy overview from digital AI strategy consultant Jeffrey Towson.

Tencent Is Industrializing Creativity in AI Advertising (5 of 5) (Tech Strategy)

Tencent is a world leader in both AI and in getting user attention, making it a go-to company for the intersection of AI and advertising alongside peers like ByteDance and Facebook. According to Xu Wei from Tencent Marketing’s Commercial Ops, advertising is evolving from a human craft business into an industrialized system driven by AI tools. As the search-click model shifts to a question-generate-decision flow, adopting a comprehensive digital AI transformation strategy is becoming essential for brands to scale creativity and reach consumers effectively.

Covid-19 Drives Live Streaming. But Private Traffic Pools Are the Solution. (Daily Lesson – Jeff’s Asia Tech Class)

Much of our discussion about digital platforms (Alibaba, Tencent, etc.) has been about their business models. And all their strengths, which are formidable. But I haven’t talked much about the experiences of the user groups on these platforms. What does this mean for merchants and brands selling on Alibaba? For restaurants on Meituan? For content […]

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Why the #1 Business Solution to Coronavirus in China Is Live Streaming, Especially Taobao Live (Pt 1 of 2)

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Three big things are happening in digital China right now. The coronavirus is radically altering the behavior of hundreds of millions of consumers (and businesses), resulting in what is being called the quarantine economy. Everyone is trying to move from in-person to digital interactions. This shift to digital interactions is supercharging and rapidly evolving China’s […]

The Coronavirus Quarantine Economy Supercharged Taobao Live and the China Digital Consumer Network (Tech Strategy – Podcast 19)

The coronavirus quarantine economy has supercharged the growth of live-streaming and KOLs (key opinion leaders) in China. Taobao Live, a live-streaming platform owned by Alibaba, has seen its user base and sales grow significantly in recent months. This trend is likely to continue as the Chinese economy reopens and consumers increasingly turn to digital channels for shopping and entertainment.