Monster Energy is a leading energy drink brand that has successfully used digital technology to build its brand and reach new customers. In this podcast, Jeffrey Towson shares insights on how CPG brands can use digital technology to win in the competitive marketplace.
Category Archives: Consumer Packaged Goods (CPG)
4 Rules for CPG Brands Going Digital. Lessons from AB InBev, Nike, and Zé Delivery. (Tech Strategy – Podcast 149)
“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.