In this Tech Strategy Podcast episode, Jeff Towson delves into the fundamental principles of digital operating basics. Covering a spectrum of essential elements, including operational agility, technology integration, and customer-centric approaches, Towson offers actionable insights for businesses aiming to thrive in the digital era. Tune in to equip yourself with the foundational knowledge necessary to steer your enterprise towards digital success.
“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
In this episode of the Tech Strategy podcast, Jeff Towson discusses why most incumbents should forget about platforms and build consumption ecosystems. He explains how consumption ecosystems are different from platforms and how they can help companies create more value for their customers. Towson also talks about the potential benefits and risks of consumption ecosystems and how companies can prepare for their impact.
Master the art of consumer engagement with Jeff Towson’s ‘9 Digital Business Models: An Intro to Consumption Ecosystems.’ Learn the frameworks that have reshaped how we approach consumer interaction and loyalty in the digital era. A must-read for CEOs and executives aiming to maximize consumer value and drive long-term success.
In this podcast, Jeffrey Towson discusses how Nike has successfully built a competitive advantage in China by participating in the large platform businesses of Alibaba and WeChat. He shares insights on how other businesses can do the same. Towson argues that businesses need to focus on providing a great customer experience and building strong relationships with platform partners. He also emphasizes the importance of data-driven decision-making.
B2B and enterprise software / services is a big, new frontier in digital China / Asia. It is far behind the West but it’s an area a lot of venture capitalists have been focusing on. There is the argument that the B2C story of the past 10 years is fading. I don’t really buy that. […]
In Part 1, I made a distinction between the development of cloud and enterprise software. There is a sweeping new cloud architecture emerging at the same time almost every B2B enterprise software and service company is trying to become a platform or ecosystem. It’s pretty crazy. For enterprise software and services companies, the price of entry […]