Pinduoduo, Etsy, and OTC: How Specialty Ecommerce Can Thrive Against the Giants. (Tech Strategy – Podcast 97)

In this podcast, Jeffrey Towson discusses how specialty ecommerce companies can thrive against the giants. He identifies five key factors for success: differentiated user experience, competitive logistics, strong competitive advantage, clear path to operational cash flow, and avoidance of markets and situations that are attractive or strategic for the major ecommerce companies. He argues that specialty ecommerce companies can succeed by focusing on specific niches and providing a superior user experience.

What is the Secret of Pinduoduo’s Success? With Matthew Brennan and Elliott Zaagman. (1 of 2) (Tech Strategy – Podcast 45)

Pinduoduo is a Chinese e-commerce platform that has grown rapidly in recent years. The company’s unique business model, which focuses on group buying and social media, has helped it to reach a large number of users in China. Pinduoduo’s target market is lower-income consumers who are looking for low-cost products. The company’s growth strategy has been to focus on rural areas and smaller cities in China.