More of the 10 Alibaba Slides and How “New Retail” Supercharges Platform Strategy (2 of 2) (Tech Strategy – Daily Article)

In Part 1, I laid out the basics of building a single platform business model. Or what BCG calls a “hyperscaler”. That is about getting the initial platform interactions going and going for growth, which is where the value is created.  However, once the basic demand and supply picture are in place, you start thinking […]

Alibaba’s 3 OMO Lessons for Magalu: How to Merge the Physical and Digital Worlds (2 of 2) (Tech Strategy – Daily Article)

Alibaba has three key lessons for Magalu, a Brazilian e-commerce company, on how to merge the physical and digital worlds to create a seamless customer experience. These lessons are:
1) Merge the physical and digital worlds to create a seamless customer experience.
2) Use data to personalize the customer experience.
3) Invest in technology to improve the customer experience.
The future of retail is OMO, and retailers that merge the physical and digital worlds will be the most successful.

An Introduction to Magazine Luiza / Magalu, the Online-Merge-Offline (OMO) Pioneer of Brazil (1 of 2) (Tech Strategy – Daily Article)

I recently visited the Magazine Luiza / Magalu headquarters in Sao Paulo, Brazil. And this company should be on your radar. Magalu is definitely out front in terms of digitizing physical retail in Brazil. And they are heading towards becoming an ecommerce giant. Maybe. Magalu: The Accidental OMO Pioneer Nvidia is the global leader in […]

To access this post, you must log in as a member, purchase Subscriptions.

The Secret Engine of Alibaba’s New Retail Is “Uni-Marketing” (Tech Strategy – Daily Article)

“New retail”, coined by Alibaba, was probably the least creative business term ever. But it was a big idea. You combine online and physical retail into a seamless, data-driven consumer experience. It is giving rise to new business models, from transformed supermarkets and cashier-less convenience stores to automated package pickup centers and re-imaged department stores. […]

Can ByteDance Breach Alibaba’s Infrastructure Moat and Become An Ecommerce Giant? (Tech Strategy – Podcast 82)

In this podcast, Jeffrey Towson discusses whether ByteDance, the Chinese tech giant behind TikTok, can breach Alibaba’s dominance in the Chinese ecommerce market. He argues that ByteDance has a number of advantages, including its large user base, its data-driven approach to marketing, and its ability to innovate quickly. However, he also acknowledges that Alibaba has a number of strengths, including its strong infrastructure, its deep relationships with merchants, and its brand recognition. He concludes that it is too early to say whether ByteDance will be able to challenge Alibaba, but that the battle between the two companies is one to watch.

China’s New OMO Platforms: Alibaba, Sun Art and Beike (Tech Strategy – Podcast 79)

In this podcast, Jeffrey Towson discusses the rise of OMO (online-merge-offline) platforms in China, such as Alibaba’s Sun Art and Beike / Lianjia. He argues that these platforms are disrupting the traditional retail and real estate industries. He explains that OMO platforms offer a number of advantages over traditional businesses, such as convenience, personalization, and data-driven insights.