Monster Energy is a leading energy drink brand that has successfully used digital technology to build its brand and reach new customers. In this podcast, Jeffrey Towson shares insights on how CPG brands can use digital technology to win in the competitive marketplace.
“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
In Part 1, I argued that Twitter 1.0 is about supercharging operating performance. That’s what I expect to happen in the 6 months. And it looks to me like Elon is making big changes in the Digital Operating Basics. Specifically, DOB1, DOB2, DOB5, DOB6, and DOB7. See Part 1 for details. I do like that this […]
We are a couple of years into the epic (pun intended) fight between Apple and Epic Games over the App Store. This is really the biggest tech fight we have seen in tech in a decade. For example: Apple doubles down in fight with Fortnite creator Epic Games, seeks damages for breach of contract (CNBC) […]
In this podcast, Jeffrey Towson discusses how Nike has successfully built a competitive advantage in China by participating in the large platform businesses of Alibaba and WeChat. He shares insights on how other businesses can do the same. Towson argues that businesses need to focus on providing a great customer experience and building strong relationships with platform partners. He also emphasizes the importance of data-driven decision-making.
“New retail”, coined by Alibaba, was probably the least creative business term ever. But it was a big idea. You combine online and physical retail into a seamless, data-driven consumer experience. It is giving rise to new business models, from transformed supermarkets and cashier-less convenience stores to automated package pickup centers and re-imaged department stores. […]
In the past weeks, I have sent you multiple emails with various types of competitive advantages. Such as switching costs, network effects, purchasing economies and location and transportation cost advantages. The links are below: Walmart, JD and Purchasing Economies at Traditional and Online Retailers (Asia Tech Strategy – Daily Lesson / Update) Beer, Southwest and […]
In this podcast, Jeffrey Towson discusses the rise of OMO (online-merge-offline) platforms in China, such as Alibaba’s Sun Art and Beike / Lianjia. He argues that these platforms are disrupting the traditional retail and real estate industries. He explains that OMO platforms offer a number of advantages over traditional businesses, such as convenience, personalization, and data-driven insights.
In this episode of Tech Strategy Podcast, we delve into the emerging ecosystem of JD Logistics. Discover how this innovative approach is reshaping the logistics industry and influencing the broader tech landscape in Asia. Join us as we unpack the strategies and implications of this new type of ecosystem.
I spent Singles’ Day 2017 visiting Alibaba and meeting with management (see Part 1 and Part 2 here). And one big highlight of the visit was a group influencer dinner with Alibaba Vice-Chairman and co-founder Joseph Tsai. He was always the guy I listened to about Alibaba. Jack Ma is famous but doesn’t really speak the language […]