What Should Starbucks China Have Done About Luckin Coffee? (Tech Strategy – Podcast 3)

Jeffrey Towson discusses what Starbucks China could have done to respond to the rise of Luckin Coffee. He argues that Starbucks should have focused on its strengths, such as its brand and its loyalty program, and that it should have been more aggressive in expanding its store network. He also notes that Starbucks could have learned from Luckin’s innovative marketing and pricing strategies.