Jeffrey Towson discusses what Starbucks China could have done to respond to the rise of Luckin Coffee. He argues that Starbucks should have focused on its strengths, such as its brand and its loyalty program, and that it should have been more aggressive in expanding its store network. He also notes that Starbucks could have learned from Luckin’s innovative marketing and pricing strategies.
This is the second episode (and first case) for my Asia tech class. It is about what the leading bike manufacturers (like Giant) should have done in response to the rapid rise of China bike-sharing. Vote #1: Do after listening to the summary of the situation. [poll id=”1″] Vote #2: Do after finishing the podcast. […]