What Should Starbucks China Have Done About Luckin Coffee? (Jeff’s Asia Tech Class 3)


This is the third episode for my Asia tech class. It asks how Starbucks China should have responded to the rapid entrance of Luckin Coffee in 2018.

You can vote here or below).

Write a 3 Minute Pitch for the CEO

Please take 10-15 minutes and write it down. It’s the best way to learn. If you want, you can post it in the discussion forum. Located here.

Companies:

  • Starbucks
  • Luckin Coffee

Concepts:

  • Jobs to be done
  • Demand Purification: Convenience Plus Low Price
  • Digital Superpower #1: Transform the Consumer Experience
  • Fastscaling vs. Blitzscaling
  • Money Wars

 

 

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