What Should Starbucks China Have Done About Luckin Coffee? (3)

Vote #1: Do after listening to the summary of the situation.

What should Starbucks have done 5 months after Luckin's launch?

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Write a 3 Minute Pitch for the CEO

Please take 10-15 minutes and write it down. It’s the best way to learn. If you want, you can post it in the discussion forum. Located here.

Companies:

  • Starbucks
  • Luckin Coffee

Concepts:

  • Jobs to be done
  • Demand Purification: Convenience Plus Low Price
  • Digital Superpower #1: Transform the Consumer Experience
  • Fastscaling vs. Blitzscaling
  • Money Wars

 

 

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