Etsy Is Going for Growth by Adding Marketplaces (3 of 3) (Tech Strategy – Daily Article)

Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.

Etsy’s New Strategy Is About Increasing Differentiation and Engagement (2 of 3) (Tech Strategy – Daily Article)

Etsy is not just an online marketplace for handmade and vintage goods. It is also a platform that enables sellers and buyers to connect, create, and collaborate. In this article, we will explore how Etsy is pursuing differentiation and engagement as its core strategic drivers. We will also analyze its three key initiatives: Etsy Ads, Offsite Ads, and Star Seller Program.

Early Etsy Was a Great Example of Specialty Ecommerce. But Things Are Changing. (1 of 3) (Tech Strategy – Daily Article)

Etsy is a great example of specialty e-commerce, a type of online retail that focuses on a specific niche, customer segment, or product category. Specialty e-commerce platforms can create value by offering a curated selection, a distinctive user experience, and a loyal community of buyers and sellers. However, as the e-commerce market evolves, Etsy faces increasing competition, changing consumer preferences, and new regulatory risks.

JD’s Big Play for Low Cost China (Tech Strategy – Podcast 177)

In this episode of the Tech Strategy Podcast, Jeff Towson discusses JD.com’s big play for the low-cost market of China. He provides insights into the implications of this move and how it fits into JD’s overall strategy. Towson’s analysis sheds light on the competitive landscape of the Chinese e-commerce market and the challenges and opportunities facing JD.com.

Jack Ma (and Alibaba) Dreamed of Turning SMEs into Multinationals – Globally (2 of 2) (Tech Strategy – Daily Article)

Alibaba.com is attempting to both digitize and democratize global trade, and to dramatically expand it from large companies to small and medium enterprises (SMEs). They are starting to enable SMEs to act like MNCs in terms of cross-border transactions. They are developing tools such as a mobile app that lets you search for products globally, and a platform that provides logistics and delivery services.

Alibaba.com’s Crazy Strategy for a Global E-Commerce Trading Platform (1 of 2) (Tech Strategy – Daily Strategy)

Uncover the strategic vision of Alibaba.com as it forges ahead with its ambitious initiative to construct a massive global e-commerce platform. Delve into the strategic implications and future prospects in the first part of this captivating series by Jeff Towson, offering a unique perspective on Alibaba’s groundbreaking endeavors in the e-commerce landscape.

The Rise of Alibaba in 10 Slides (1 of 2) (Tech Strategy – Daily Article)

Years ago, I started mapping out the evolution of Alibaba with pictures. I was having a hard time keeping all the moving parts in mind. And I was becoming more and more convinced that digital company development is path dependent. What comes next depends on what just happened. Microsoft is only capable of its current […]