In this insightful article, Jeff Towson explores the future of iQiyi and the video entertainment industry in the context of digital and generative AI. He provides a detailed analysis of the strategies and trends that are set to influence this rapidly evolving sector. This is a must-read for anyone interested in the intersection of entertainment, technology, and artificial intelligence.
Jeff Towson provides an insightful exploration into the future of iQiyi and the broader video entertainment tech industry. His comprehensive analysis of the strategies and trends that are set to influence this sector is invaluable. This content is essential for anyone keen on understanding the dynamics of the rapidly changing digital entertainment landscape.
In this article, Jeff Towson shares 3 strategy lessons from his visit to iQIYI, one of the largest online video platforms in China. iQIYI has been successful by investing in original content, using technology to personalize the user experience, and partnering with other businesses to reach a wider audience.
I recently wrote about my visit to iQIYI, the TV and film streaming giant of of China. And I’ve been keeping an eye on Alibaba Pictures and Tencent Pictures for a long time. Chinese entertainment is a pretty interesting strategy topic. And these three companies are well positioned to win big as consumer spending continues […]
I’ve talked a lot about why KOLs and influencers are so important in a connected world. Live streaming and short video are currently the big focus of influencers, but this is a much larger phenomenon. So why is Baidu is selling iQiyi, China’s #2 video streaming platform? Consumers Are Networks It begins with this simple […]
In Part 1, I laid out some basic theory for Baidu and search engines. I think it was a pretty solid picture for Baidu circa 2010. But strange things have been happening since then. Baidu has moved into entertainment, services (for a while), content creation and self-driving cars. I’m not sure if these were strategic […]
Baidu-controlled iQiyi (IQ) is one of the big leaders in video in China. And video is the most popular online activity in China’s massive market. That’s good. iQiyi also has powerful competitive advantages, similar to YouTube and Netflix combined. Overall, there is a lot to like about this company strategically. Its primary competitors Tudou and […]