In this podcast, Jeffrey Towson discusses the short-term tactics that are popular in China, such as community group buying, blind boxes and influencer marketing. He argues that investors should not overvalue these tactics, as they are not sustainable in the long term.
At the suggestion of a subscriber, I looked at Joy Spreader Interactive Technologies. It is a digital marketing company that rose on the back of China’s recent KOL / influencer frenzy. Joy Spreader itself is not that interesting of a company. And, to be blunt, there is very little I like about it from a […]
Ruhnn Holding is a Chinese company that not many people follow. Based in Hangzhou, tied with Alibaba and vaguely described as a talent agency and/or social commerce company, it’s a strange animal. And it is currently being taken private and off the US exchanges (maybe). But the company is fascinating and has some really important […]
In this podcast, Jeffrey Towson discusses the five biggest trends in digital China and Asia for 2020-2030. These trends include the rise of smart devices, smart IoT logistics platforms, new manufacturing, smart cities, and digital finance. Towson believes that China and Asia will become the world’s largest and most innovative digital ecosystem in the next decade.
In this podcast, Jeffrey Towson discusses the competitive landscape between Farfetch and Secoo in the luxury e-commerce market in China. He argues that Farfetch has the global reach and brand recognition, while Secoo has the strong local presence and relationships with luxury brands. Towson believes that the winner of this race will depend on which company can execute its strategy better and adapt to the ever-changing Chinese market.
There was an interesting report about China ecommerce trends released by Coresight Research, which specializes in retail meets tech consulting. It’s run by Deborah Weinswig, who I’ve crossed paths with a few times in the last couple of years. I find their research to be very data-driven and generally close to my own thinking. So […]
Two topics for Today’s Update / Lesson. Tencent Quarterly Results Are Awesome, Yet Again It’s almost boring how these digital giants keep putting up fantastic numbers. Numbers that any other business would dream of. Most businesses are long, hard slogs where you struggle and struggle. Margins are usually small. And growth is difficult and expensive. […]
Jeffrey Towson, a China tech expert, believes that TikTok’s success is due to its addictiveness, ease of use, and highly shareable content. He also credits the app’s ability to tap into China’s growing digital consumer network.
Three big things are happening in digital China right now. The coronavirus is radically altering the behavior of hundreds of millions of consumers (and businesses), resulting in what is being called the quarantine economy. Everyone is trying to move from in-person to digital interactions. This shift to digital interactions is supercharging and rapidly evolving China’s […]
The coronavirus quarantine economy has supercharged the growth of live-streaming and KOLs (key opinion leaders) in China. Taobao Live, a live-streaming platform owned by Alibaba, has seen its user base and sales grow significantly in recent months. This trend is likely to continue as the Chinese economy reopens and consumers increasingly turn to digital channels for shopping and entertainment.