In this class, I talk about why TikTok / Douyin took off so rapidly and powerfully.
Choose two options for why TikTok / Douyin has grown so fast.
- Addictive Product. Short personalized videos focused on memes, comedy, and lip syncs are a psychological hack.
- Easy to Use and Highly Shareable Content Types. Tap into CDCN.
- Audience-Builder Digital Platform
- Network Effect, including data network effect (also called learning effect)
- First mover in new space
- AI and Digitized Operating Model.
- #12 the Basics of TikTok and Audience-Builder Platforms
Concepts for this class:
- Digital Platforms: Audience Builder
- B2B Customer View: Shareability, Word of Mouth and Virality
- China Digital Consumer Network
- Network Effects
- First Mover
- AI and Digital Operations
Companies for this class:
- Bytedance / TikTok / Douyin
Photo Source: Bytedance
I write, speak and consult about digital strategy and transformation.
My book Moats and Marathons details how to measure competitive advantage in digital businesses.
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