What Is the Secret of TikTok / Douyin’s Success? (Jeff’s Asia Tech Class – Podcast 20)

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In this class, I talk about why TikTok / Douyin took off so rapidly and powerfully.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Choose two options for why TikTok / Douyin has grown so fast.

  1. Addictive Product. Short personalized videos focused on memes, comedy, and lip syncs are a psychological hack.
  2. Easy to Use and Highly Shareable Content Types. Tap into CDCN.
  3. Audience-Builder Digital Platform
  4. Network Effect, including data network effect (also called learning effect)
  5. First mover in new space
  6. AI and Digitized Operating Model.
This is part of Learning Goals: Level 4, with a focus on:
  • #12 the Basics of TikTok and Audience-Builder Platforms

Concepts for this class:

  • Digital Platforms: Audience Builder
  • B2B Customer View: Shareability, Word of Mouth and Virality
  • China Digital Consumer Network
  • Network Effects
  • First Mover
  • AI and Digital Operations

Companies for this class:

  • Bytedance / TikTok / Douyin

Photo Source: Bytedance

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

Listen to My Podcast Here

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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