What Is the Secret of TikTok / Douyin’s Success? (Jeff’s Asia Tech Class – Podcast 20)

 

In this class, I talk about why TikTok / Douyin took off so rapidly and powerfully.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Choose two options for why TikTok / Douyin has grown so fast.

  1. Addictive Product. Short personalized videos focused on memes, comedy, and lip syncs are a psychological hack.
  2. Easy to Use and Highly Shareable Content Types. Tap into CDCN.
  3. Audience-Builder Digital Platform
  4. Network Effect, including data network effect (also called learning effect)
  5. First mover in new space
  6. AI and Digitized Operating Model.
This is part of Learning Goals: Level 4, with a focus on:
  • #12 the Basics of TikTok and Audience-Builder Platforms

Concepts for this class:

  • Digital Platforms: Audience Builder
  • B2B Customer View: Shareability, Word of Mouth and Virality
  • China Digital Consumer Network
  • Network Effects
  • First Mover
  • AI and Digital Operations

Companies for this class:

  • Bytedance / TikTok / Douyin

Photo Source: Bytedance

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I write, speak and consult about digital strategy and transformation.

My book Moats and Marathons details how to measure competitive advantage in digital businesses.

I also host Tech Strategy, a podcast and subscription newsletter on the strategies of the best digital companies in the US, China and Asia.

With my subscription newsletter, you will:

Get a deeper understanding of the strategies and business models of the best digital companies.

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Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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