What Is the Secret of TikTok / Douyin’s Success? (Jeff’s Asia Tech Class – Podcast 20)

 

In this class, I talk about why TikTok / Douyin took off so rapidly and powerfully.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Choose two options for why TikTok / Douyin has grown so fast.

  1. Addictive Product. Short personalized videos focused on memes, comedy, and lip syncs are a psychological hack.
  2. Easy to Use and Highly Shareable Content Types. Tap into CDCN.
  3. Audience-Builder Digital Platform
  4. Network Effect, including data network effect (also called learning effect)
  5. First mover in new space
  6. AI and Digitized Operating Model.
This is part of Learning Goals: Level 4, with a focus on:
  • #12 the Basics of TikTok and Audience-Builder Platforms

Concepts for this class:

  • Digital Platforms: Audience Builder
  • B2B Customer View: Shareability, Word of Mouth and Virality
  • China Digital Consumer Network
  • Network Effects
  • First Mover
  • AI and Digital Operations

Companies for this class:

  • Bytedance / TikTok / Douyin

Photo Source: Bytedance

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I write and speak about digital China and Asia’s latest tech trends.

I also teach Jeff’s Asia Tech Class, an online course and daily commentary for busy executives on Asia tech and China’s digital leaders.

  • My online class offers:
    • Deeper insights into workings of the tech giants of China and Asia.
    • Executive training in the strategies and tactics of advanced digital strategy.
    • A unique view from the ground – and behind the scenes – of digital China.
  • And the class is condensed to just 70 minutes a week – so even very busy executives can do it.

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