Course Outline: Level 4

Wow. Welcome to Level 4. Very impressive.

You have completed Level 3. I hope you feel good about that.

For Level 4, there are again 5 learning goals. And the first thing to do is to listen to the below Level 4 Podcast.

We are going into other ideas in this level. So shifting out of business models and more into the engagement with customers.

But keep in mind, you always search the Categories (listed on the right and at the bottom of each article / podcast) for more content on any Company or Concept. For example, you can search Alibaba and lots of articles will come up. Or search Network Effects.


Do Learning Goal 11: CDCN, Social Media and Influencers / KOLs


Do Learning Goal 12: Basics of Tiktok / Douyin and Audience-Builder Platforms

  • Digital platforms come in several types (marketplaces, payment, innovation, etc.). This is about audience-builder platforms that connect content creators with viewers. And which increasingly ties to marketplace platforms for products and services.
  • The key learning goals are:
    • Basics of TikTok / Douyin
    • Digital Platforms: Audience Builder
    • Network Effects
  • Listen and read:


Do Learning Goal 13: Virality and Word of Mouth


Do Learning Goal 14: Collaboration, Coordination and Standardization Platforms


Do Learning Goal 15: The Basics of Didi and Switching Costs


Do Learning Goal 16: Basics of Ctrip, Meituan and Marketplace Platforms for Services

Do Learning Goal 17: Basics of Baidu and Physical vs. Virtual Network


Do Learning Goal 18: More on Meituan and Marketplace Platforms for Services


Do Learning Goal 19: Basics of Ant Financial / Alipay and Payment Platforms


Do Learning Goal 20: Basics of Shopee / Garena / Sea Ltd and Audience-Builder Platforms


Do Learning Goal 21: New Retail and Value Added Deals


Do Learning Goal 22: Basics of AI


You should try to complete these in about 2-3 months. And you probably want to do some of the Learning Goals twice. Speed is not important here. What is important is to build up your understanding. So repetition can be really helpful.

When you are ready, go on to level 5 (which is on the way).

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