The article outlines Insta360’s strategy as three linked activities: Solve Users’ Unmet Need, Get Product-Market-Fit, and Rapidly and Continuously Innovate on the Frontier of Technology. When powerful competitive advantages are not available, a business’s performance becomes highly dependent on its rate of innovation, which is the heart of a sound digital transformation strategy. This relentless approach explains the difference between Insta360 and GoPro, who is not operating at “China innovation speed.”