“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
In this podcast, Jeffrey Towson discusses how Nike has successfully built a competitive advantage in China by participating in the large platform businesses of Alibaba and WeChat. He shares insights on how other businesses can do the same. Towson argues that businesses need to focus on providing a great customer experience and building strong relationships with platform partners. He also emphasizes the importance of data-driven decision-making.