For those of you reading the Moats and Marathons books, I have been slowly laying out the key competitive advantages for digital businesses. And this is really my area of expertise. Here is the list I keep showing. I think it’s the best list of competitive advantages out there. At least, I haven’t found anything better. […]
In this podcast, Jeffrey Towson discusses how Adobe has been able to maintain its dominance in the software industry despite the rise of cloud-based alternatives. He argues that Adobe’s success is due to its focus on old-school software economics, such as network effects and recurring revenue. He explains that network effects make it more valuable for each user to join a platform as more users join, and that recurring revenue provides a steady stream of income that can be used to invest in new products and services.
Take-Away 1: Adobe Inc. is a good example of many of the strengths of traditional software economics. It has evolved and expanded over decades to become a full suite of creative tools. It is now trying to expand from creative tools to operating tools. Take-Away 2: However, purely digital companies need to protect their attractive […]