In this podcast, Jeffrey Towson discusses the rise of OMO (online-merge-offline) platforms in China, such as Alibaba’s Sun Art and Beike / Lianjia. He argues that these platforms are disrupting the traditional retail and real estate industries. He explains that OMO platforms offer a number of advantages over traditional businesses, such as convenience, personalization, and data-driven insights.
Category Archives: KE Holdings / Beike / Lianjia
Lianjia and Beike’s Big Platform Play in Chinese Real Estate (Tech Strategy – Daily Article)
One of the big digital China IPOs of 2020 was KE Holdings. Which does business under the brand names Lianjia and Beike. Lianjia, founded in 2001, is one of the biggest residential real estate brokerages in China. In 2019, it had +6,000 locations across China and +120,000 real estate brokers. In 2019, they completed 2.2M […]