6 Growth Tactics from Beauty Brand and Ecommerce Site Depology (Tech Strategy)

In a recent podcast interview, Alex Lee, the CEO and co-founder of Depology, shared their remarkable journey. After pivoting from a smaller ecommerce site to a beauty brand in 2019, Depology rapidly scaled its revenue to $10M within ten months. Their secret? A well-executed digital transformation strategy. In this article, we uncover valuable lessons for businesses seeking to grow in the digital era.

How Beauty Brand Depology Grew to $20M in Ecommerce Sales in 3 Years (Growth Tactics Podcast)

In this podcast, Jeffrey Towson, a leading tech strategy and digital transformation consultant, unpacks the playbook that fueled Depology’s meteoric rise. Learn how their innovative approach disrupted the beauty ecommerce landscape. From leveraging cutting-edge technologies to mastering customer engagement, Depology’s success story is a testament to the power of strategic thinking in the digital age.

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Etsy Is Going for Growth by Adding Marketplaces (3 of 3) (Tech Strategy – Daily Article)

Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.

How China and AI Will Impact Arm Holdings (4 of 4) (Tech Strategy – Daily Article)

Discover the pivotal role of China’s evolving tech landscape and the rapid strides in AI technology, unraveling the intricate dynamics that promise to reshape ARM Holdings’ trajectory. Gain a comprehensive understanding of the strategic implications arising from these influences and how they navigate ARM’s future prospects in an ever-evolving global tech landscape.

What Grab Can Learn from Amazon About Growth – and Not From Meta (Tech Strategy – Podcast 143)

In this episode of the Tech Strategy podcast, Jeff Towson discusses what Grab can learn from Amazon about growth and not from Meta. He explains how Amazon’s focus on customer experience and innovation has helped it grow into one of the world’s largest companies and how Grab can apply these lessons to its own business. Towson also talks about the potential benefits and risks of Grab’s growth strategy and how it could impact the future of ride-hailing and delivery services.

Core vs. Adjacency Growth in Digital Businesses (Tech Strategy – Podcast 104)

Most all sustainable growth is based on 1-2 strong cores. A profitable core is centered on the strongest position in terms of loyal customers, competitive advantage, unique skills, and ability to earn profits. To assess an adjacency move, consider the following factors: 1) how tightly the adjacency is tied to a strong core; 2) the attractiveness of the adjacency market; and 3) the ability to capture economic leadership in that market.