Etsy Is Going for Growth by Adding Marketplaces (3 of 3) (Tech Strategy – Daily Article)

Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.
To access this post, you must log in as a member, purchase Subscriptions.

Comments are closed.