Take-Away 1: With reports of +1,000 new products being added to Shein every day, there is a lot of speculation that this is a newer, faster version of fast fashion. That may be true in the future. But today, Shein’s growth appears to be mostly from offering really low-priced apparel to Gen Z women on […]
This week’s podcast is about the US-China DTC retailer Shein, which has rocketed upwards in the past months. Analysts are starting to pay close attention – but consumers have been noticing this company for a while. You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya. The mentioned article by Packy McCormick and Matthew Brennan […]
In the past year, Chinese online apparel brand and retailer Shein surpassed Amazon (briefly) as the #1 downloaded ecommerce app in the USA. That got people’s attention. People are remembering how TikTok did the same thing to Facebook 1-2 years ago. And there are unconfirmed reports of 100% year-over-year revenue growth for Shein, reaching $10B […]