Oriental Trading Company is a successful business that has been around for over 50 years. And has now become a clever specialty ecommerce business. Digital strategy consultant Jeffrey Towson summarizes what he learned on his visit.
The company focuses on quality products, low prices, and a large selection.
In this podcast, Jeffrey Towson discusses how specialty ecommerce companies can thrive against the giants. He identifies five key factors for success: differentiated user experience, competitive logistics, strong competitive advantage, clear path to operational cash flow, and avoidance of markets and situations that are attractive or strategic for the major ecommerce companies. He argues that specialty ecommerce companies can succeed by focusing on specific niches and providing a superior user experience.
Given the political shake-up in China tech, I’ve been shifting my focus to smaller companies that: Are not of a size that puts them on the radar for anti-trust regulation. Will benefit from government constraints on the giants. So I’ve recently written about NetEase, the #2 player in gaming in China. Is NetEase a Buying […]
Softbank-backed Dingdong and Tencent-backed Missfresh have both gone public, to minimal investor enthusiasm. Both companies were launched: To solve the difficulties of selling perishable and difficult to transport groceries online. To tackle some of the pain points for both Chinese families and farmers. To capture a massive opportunity. And to get to operating profitability. They […]