“In Podcast 149, Jeff Towson shares valuable insights into the digital transformation journey of leading CPG brands like AB InBev, Nike, and Ze Delivery. He outlines four essential rules that these brands follow for successful digital transition. This discussion provides a roadmap for other CPG brands looking to enhance their digital presence.
Key concepts for this article: DOB2: Never-Ending Customer Improvements and Personalization Economies of Scale: Geographic Density (CA13) *** As mentioned in Part 1, I recently visited Zé Delivery in Sao Paulo and toured their growing facilities with CEO Rudolfo Chung. Zé Delivery is a Brazilian beverage delivery app launched by global beer giant AB InBev. […]
Discover how AB InBev and Ze Delivery are revolutionizing the ecommerce scene in the beverage industry in this engaging podcast by Jeffrey Towson. Gain insights into the innovative strategies these companies are employing to disrupt traditional models. This is a must-read for anyone interested in ecommerce trends, tech innovations, and the rapidly evolving beverage market.
I recently met with Rodolfo Chung, CEO of rapidly rising Zé Delivery in Brazil. This is a beverage delivery service that was launched by AB InBev right before Covid – and then took off like a rocket during the lockdown. Basically, it’s a mobile app that lets you order any of 500 SKUs for beer, […]
In Part 1, I asked how Chinese State-owned beer companies won in a business with no real government interests. That’s an unusual outcome and I wanted to figure out how it happened. My explanation is that Chinese beer SOEs won mostly by being early to market and by being better at acquiring small, legacy State-owned […]
Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB InBev Doubled their Profits in China […]
Pedro Aidar is the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How China Became Budweiser’s Innovation Frontier, Pedro Aidar, […]
Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: AB-Inbev and Budwesier’s Clever Strategy for Beer in […]
Pedro Aidar was the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB-Inbev and Budwesier Won in Beer in […]
Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He has a tremendous vantage point into the changing beer and alcohol of market of China, in particular into the emergence of craft beers. I sat down with Pedro and asked him my standard five questions […]