Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He has a tremendous vantage point into the changing beer and alcohol of market of China, in particular into the emergence of craft beers.

I sat down with Pedro and asked him my standard five questions about what was happening in his field right now. He also gave a great lecture to our students at Peking University Guanghua School of Management, which will be posted shortly. Note: Jonathan Woetzel is my co-professor for this course and these videos.

Video: Interview with Pedro Aidar, ex AB-Inbev China

(Youtube only, sorry. Link is here).

Thanks for watching.

Cheers, jeff

———.

I am a consultant & keynote speaker on how to increase digital growth and strengthen digital AI moats.

I am the founder of TechMoat Consulting, a consulting firm specialized in increasing digital growth and strengthening digital AI moats. Get in contact here.

I write (a lot) about digital growth and digital AI strategy (3 best selling books, +2.9M followers on LinkedIn). There is a free book and email newsletter below.

My Moats and Marathons book series is a framework for building and measuring competitive advantages in digital businesses.

Note: This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.