Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He has a tremendous vantage point into the changing beer and alcohol of market of China, in particular into the emergence of craft beers.

I sat down with Pedro and asked him my standard five questions about what was happening in his field right now. He also gave a great lecture to our students at Peking University Guanghua School of Management, which will be posted shortly. Note: Jonathan Woetzel is my co-professor for this course and these videos.

Video: Interview with Pedro Aidar, ex AB-Inbev China

(Youtube only, sorry. Link is here).

Thanks for watching.

Cheers, jeff

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

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