Digital strategy consultant Jeffrey Towson explains that Facebook’s core product is a powerful and scalable habit. He details how this habit formation is central to their digital transformation strategy and business model. The article concludes that while brilliant, this approach raises significant ethical concerns.
Gmail’s success is a masterclass in applying psychology for user retention, a crucial element of any digital transformation strategy. It brilliantly engineered habits through variable rewards and the endowed progress effect to keep users engaged. This analysis by digital strategy consultant Jeffrey Towson reveals the powerful behavioral tech tactics that made it a winner.
Gmail’s design leverages powerful psychological principles to shape user behavior and create dependency. This approach to habit formation is a critical, yet often overlooked, component of any successful digital transformation strategy. Digital strategy consultant Jeffrey Towson breaks down these four key psych hacks that you can apply to your own products.
In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.
Digital strategy consultant Jeffrey Towson discusses TikTok’s success, highlighting the platform’s ability to tap into consumer behavior and create addictive, bite-sized content. In contrast, Netflix’s traditional streaming model falls short in engaging users in the same way. By understanding these 5 key lessons, businesses can think about to inform their digital transformation strategy.
As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer’s mind in the digital age. By understanding the non-rational drivers of consumer behavior, businesses can develop a winning digital transformation strategy that sets them apart from the competition. In this article, Towson shares his checklist for navigating the complexities of non-rational consumer behavior and emerging victorious.
In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.
Monster Energy is a leading energy drink brand that has successfully used digital technology to build its brand and reach new customers. In this podcast, Jeffrey Towson shares insights on how CPG brands can use digital technology to win in the competitive marketplace.
In this podcast, Jeffrey Towson discusses how customer capture can be a competitive advantage in digital businesses. He explains the different levels of competition and provides a checklist for building a competitive advantage. Towson argues that customer capture is becoming increasingly important in the digital age, as businesses compete for attention and loyalty. He provides examples of companies that have successfully built competitive advantages through customer capture, such as Amazon and Netflix.
Traditionally, revenue and demand-side advantages are described as “customer captivity”. It shows up as a company that gets higher pricing and/or more repeat purchases from customers – compared to other products or services of comparable quality. Next time you are in an airport terminal waiting for a flight, check the prices of literally anything. Once you […]