How GenAI Will Disrupt Salesforce with Intelligent CRM (3 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson looks at the transformative potential of GenAI on Salesforce’s CRM capabilities. He highlights how this digital transformation strategy could redefine customer relationship management by integrating advanced AI functionalities. Towson’s expertise provides a comprehensive look at the future of intelligent CRM and its impact on the industry.

Is GenAI Disrupting Salesforce? The Rise of Intelligent CRM? (Tech Strategy – Podcast 215)

In this episode, digital strategy consultant Jeffrey Towson delves into the transformative impact of GenAI on Salesforce and the broader CRM industry. He discusses how intelligent CRM technologies are reshaping digital transformation strategies, offering unprecedented efficiency and insights. Towson highlights the strategic shifts companies must consider to stay competitive in this evolving landscape.

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How to Build GenAI into Operations – Part 2 (Tech Strategy – Podcast 204)

In this episode, Jeff Towson delves into the practical aspects of integrating generative AI into day-to-day operations.
Discover real-world examples and strategies for leveraging GenAI across industries.
Whether you’re a business leader or a tech enthusiast, this podcast sheds light on the future of operational excellence.

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When Rate of Learning by Humans Is an Operating Activity vs. a Moat (4 of 6) (Tech Strategy)

Human learning rates play a pivotal role in shaping tech strategy. Whether it functions as an operating activity or a moat depends on context.
Industry-specific intelligence thrives on understanding these learning dynamics. Jeff Towson delves into the intricacies of leveraging human learning for competitive advantage.
Explore the interplay between human cognition and business models in the dynamic tech ecosystem.