Category Archives: Competitive Advantage

Economy of scale

5 Things Everyone Gets Wrong About Economies of Scale (Tech Strategy – Podcast 235)

Digital strategy consultant Jeffrey Towson discusses the often-misunderstood concept of economies of scale in his Tech Strategy podcast, highlighting key mistakes companies make when implementing their digital transformation strategy. Towson emphasizes the importance of understanding the nuances of economies of scale to inform a successful digital transformation strategy. By listening to this podcast, business leaders can gain valuable insights from Towson’s expertise and refine their approach to digital transformation strategy, avoiding common pitfalls and achieving greater success.

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Economy of scale

7 Things Everyone Gets Wrong About Economies of Scale (Based on Fixed Costs) (Tech Strategy)

Digital strategy consultant Jeffrey Towson reveals the misconceptions surrounding economies of scale based on fixed costs, highlighting seven key errors that can derail a company’s digital transformation strategy. By understanding these misconceptions, businesses can make more informed decisions and effectively leverage economies of scale to drive growth and efficiency in their digital transformation strategy. With Towson’s expert guidance, companies can avoid common pitfalls and develop a more robust digital transformation strategy that maximizes the benefits of economies of scale.

Cainiao

Cainiao’s Winning Global Strategy. What I Learned Interviewing Cross-Border SVP William Xiong. (Tech Strategy)

In a deep dive with digital strategy consultant Jeffrey Towson, Cainiao’s SVP William Xiong shares the secrets behind their winning global strategy. Cainiao is leveraging advanced technology and data analytics to transform the logistics landscape, ensuring seamless cross-border e-commerce experiences. Their digital transformation strategy is not just about efficiency; it’s about building trust and reliability on a global scale.

Cainiao

How Cainiao Will Win in Smart Logistics Everywhere (Tech Strategy – Podcast 229)

Cainiao is on a mission to win in smart logistics everywhere, and its digital transformation strategy is key to success. According to digital strategy consultant Jeffrey Towson, the company’s innovative approach is’more than just a logistics company, it’s a technology company’. By leveraging its strengths in data analytics and artificial intelligence, Cainiao is poised to disrupt the logistics industry and achieve global dominance.

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Belief Network Effects and Wow Experiences

Tribe and Belief Network Effects Have Gone Digital (i.e., Why Everything is Now Political) (Tech Strategy – Podcast 226)

In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.

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Why TikTok Is More Powerful than Netflix. 5 Lessons from “Consumer Behavior Meets Digital”. (2 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson discusses TikTok’s success, highlighting the platform’s ability to tap into consumer behavior and create addictive, bite-sized content. In contrast, Netflix’s traditional streaming model falls short in engaging users in the same way. By understanding these 5 key lessons, businesses can think about to inform their digital transformation strategy.

Share of the Consumer Mind and My Checklist for Non-Rational Consumer Behavior (1 of 2) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer’s mind in the digital age. By understanding the non-rational drivers of consumer behavior, businesses can develop a winning digital transformation strategy that sets them apart from the competition. In this article, Towson shares his checklist for navigating the complexities of non-rational consumer behavior and emerging victorious.

Why TikTok Is More Powerful than Netflix. 5 Lessons from Consumer Video. (Tech Strategy – Podcast 224)

In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.

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