In 2023, AliExpress Choice and Cainiao made waves in the tech industry. Their strategic moves surprised everyone, impacting e-commerce and logistics. Explore the details in this eye-opening Tech Strategy Daily article.
Category Archives: Ecommerce
More on JD’s Low-Price Strategy (3 of 4) (Tech Strategy – Daily Article)
JD is one of the leading e-commerce platforms in China, but it is also known for its low-price strategy. How does JD maintain its low prices and what are the benefits and costs of this approach? This article explores JD’s pricing strategy and its implications for its business model, customer value proposition, and market position.
Etsy Is Going for Growth by Adding Marketplaces (3 of 3) (Tech Strategy – Daily Article)
Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.
Etsy’s New Strategy Is About Increasing Differentiation and Engagement (2 of 3) (Tech Strategy – Daily Article)
Etsy is not just an online marketplace for handmade and vintage goods. It is also a platform that enables sellers and buyers to connect, create, and collaborate. In this article, we will explore how Etsy is pursuing differentiation and engagement as its core strategic drivers. We will also analyze its three key initiatives: Etsy Ads, Offsite Ads, and Star Seller Program.
Early Etsy Was a Great Example of Specialty Ecommerce. But Things Are Changing. (1 of 3) (Tech Strategy – Daily Article)
Etsy is a great example of specialty e-commerce, a type of online retail that focuses on a specific niche, customer segment, or product category. Specialty e-commerce platforms can create value by offering a curated selection, a distinctive user experience, and a loyal community of buyers and sellers. However, as the e-commerce market evolves, Etsy faces increasing competition, changing consumer preferences, and new regulatory risks.
Why TikTok Shop is a Big Problem for Etsy (Tech Strategy – Podcast 194)
TikTok Shop is a new feature that allows users to buy and sell products directly on the app. It is a major challenge for Etsy, the leading online marketplace for handmade and vintage goods. TikTok Shop has several advantages over Etsy, such as its massive and engaged user base, its personalized and addictive content, and its strong social network effects.
3 Things I’m Watching for on Singles Day (Tech Strategy – Podcast 183)
In this episode of the Tech Strategy Podcast, Jeff Towson discusses the three things he is watching for on Singles’ Day. Tune in to learn more about the world’s largest shopping event and how it is shaping the future of retail.
7 Questions for Alibaba on Singles’ Day (2 of 2)
This is Part 2 of my questions for Alibaba on Singles’ Day. Part 1 is located here. Question 5: What Are the Next Hard-to-Replicate Physical Assets? Alibaba is a competitive fortress. This comes from multiple factors like network effects, consumer habits, economies of scale (particularly in logistics), complementary platforms (especially in financial services), data advantages […]
7 Questions for Alibaba on Singles’ Day (1 of 2)
Singles’ Day is one of the biggest shopping events in the world, generating billions of dollars in sales for Alibaba. But as competition heats up and consumer behavior changes, Alibaba faces new challenges in maintaining its dominance. In this article, Jeff Towson asks 7 questions to Alibaba about Singles’ Day and explores how it has evolved over time.
3 Take-Aways from My Interview with Lazada CEO James Dong. And CTO Howard Wang. (Tech Strategy – Podcast 179)
Last week, I had the pleasure of interviewing Lazada CEO James Dong and CTO Howard Wang. We discussed their tech strategy and how they plan to stay ahead of the competition. Here are my three key takeaways from the conversation. First, Lazada is focused on building a strong ecosystem of services around its core e-commerce platform. Second, the company is investing heavily in logistics and fulfillment to improve delivery times and customer satisfaction. Finally, Lazada is exploring new technologies like AI and machine learning to enhance the customer experience and drive growth.