Think about the value proposition of a Walmart superstore. Most everything a customer needs is in the store and easy to find. Yes, Walmart is cheap. But it also eliminates the need for consumers to search for things. In contrast, an employer finding a full-time employee takes work. It takes time, effort and usually money […]
In this podcast, Jeffrey Towson discusses how companies like WeChat and TikTok are changing the way businesses compete for consumers’ attention in the digital age. He argues that the share of the consumer mind is becoming a more important competitive advantage than ever before. Towson provides examples of how WeChat and TikTok are using digital tools to capture the consumer mind, and he discusses the implications for businesses of all sizes.