WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (Tech Strategy – Podcast 36)

In this podcast, Jeffrey Towson discusses how companies like WeChat and TikTok are changing the way businesses compete for consumers’ attention in the digital age. He argues that the share of the consumer mind is becoming a more important competitive advantage than ever before. Towson provides examples of how WeChat and TikTok are using digital tools to capture the consumer mind, and he discusses the implications for businesses of all sizes.