Furniture stores traditionally struggle with customer frequency, as buyers may visit for five or six weeks during a project and then disappear for years. To counter this, 101HOME acts as part of a digital AI transformation strategy by incorporating engagement drivers—like coffee shops, bookstores, and regularly updated small furnishings—that keep customers coming back. In this analysis, digital AI strategy consultant Jeffrey Towson explains why combining margin, engagement, and data is critical for modern retailers.





