Virality, viral loops, incentives and digital word of mouth all get sort of mixed together. They are all growth mechanisms for digital businesses. And they are all about taking advantage of the connections between digitized users. These growth mechanisms, based on the connections between consumers, have become increasingly important for both digital and traditional businesses. […]
Zoom is a video communications company that has seen explosive growth in recent years. In this episode of Jeff’s Asia Tech Class, Jeffrey Towson discusses the factors that contributed to Zoom’s success. He talks about the company’s early focus on usability, its ability to scale quickly, and its strong marketing campaign.