Virality, viral loops, incentives and digital word of mouth all get sort of mixed together. They are all growth mechanisms for digital businesses. And they are all about taking advantage of the connections between digitized users. These growth mechanisms, based on the connections between consumers, have become increasingly important for both digital and traditional businesses. […]
In this class, I talk about why Zoom has been so successful in video communications. You can listen here or at iTunes, Google Podcasts and Himalaya. Choose two options for why Zoom has been so successful. Good Product. Reliable, easy-to-use, high quality video communications. Viral service Collaboration / Coordination Platform Network Effect Switching Costs Correction/Clarification: […]