From Alibaba HQ: How Digital Avatars Are Ending Human Livestreamers (Tech Strategy – Podcast 296)

From his recent tour of Alibaba headquarters in Hangzhou, digital AI strategy consultant Jeffrey Towson outlines how digital avatars are rapidly ending human livestreamers as part of a broader digital AI transformation strategy in agentic commerce. Human KOLs and content creators have already peaked, with livestreaming shifting to digital avatars from companies like Alibaba and mytwins.ai, while other creator types will follow. Digital livestreamers have arrived in ecommerce, and entertainment plus thought leaders are next, requiring creators to deploy avatar armies alongside authentic human-focused content.

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Tencent Is Industrializing Creativity in AI Advertising (5 of 5) (Tech Strategy)

Tencent is a world leader in both AI and in getting user attention, making it a go-to company for the intersection of AI and advertising alongside peers like ByteDance and Facebook. According to Xu Wei from Tencent Marketing’s Commercial Ops, advertising is evolving from a human craft business into an industrialized system driven by AI tools. As the search-click model shifts to a question-generate-decision flow, adopting a comprehensive digital AI transformation strategy is becoming essential for brands to scale creativity and reach consumers effectively.