From his recent tour of Alibaba headquarters in Hangzhou, digital AI strategy consultant Jeffrey Towson outlines how digital avatars are rapidly ending human livestreamers as part of a broader digital AI transformation strategy in agentic commerce. Human KOLs and content creators have already peaked, with livestreaming shifting to digital avatars from companies like Alibaba and mytwins.ai, while other creator types will follow. Digital livestreamers have arrived in ecommerce, and entertainment plus thought leaders are next, requiring creators to deploy avatar armies alongside authentic human-focused content.
