In this article, digital strategy consultant Jeffrey Towson breaks down how YouTube, TikTok, and Instagram dominate as audience-building platforms. He explores their core strategies, highlighting the role of digital transformation strategy in scaling engagement. Learn why these platforms prioritize creator ecosystems and algorithmic curation to sustain growth.
In this insightful article, digital strategy consultant Jeffrey Towson tackles the myths surrounding audience builder platforms, revealing their true potential in a digital transformation strategy. Learn why these platforms are more than just marketing tools and how they can drive long-term growth. Towson’s expertise sheds light on the strategic value often overlooked in tech discussions.
In the evolving landscape of digital transformation, Threads is poised to surpass X (Twitter). Digital strategy consultant Jeffrey Towson delves the strategic moves that could give Threads the edge. Read on to understand the tech strategy reshaping social media.
In this article, digital strategy consultant Jeffrey Towson explores Bilibili’s strategic shift from a short video platform to a community-focused social gaming hub. By emphasizing user engagement and content monetization, Bilibili has managed to build a loyal and active user base.
As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.
Digital strategy consultant Jeffrey Towson delves into Kuaishou’s strategy, analyzing whether its current scale is sufficient for sustained success. This article provides a comprehensive look at the strategic moves and market positioning of Kuaishou. Understand the challenges and strategies in their digital transformation strategy.
Kuaishou has finally achieved profitability, but questions remain about its long-term viability in the competitive tech landscape. Digital strategy consultant Jeffrey Towson delves into Kuaishou’s digital transformation strategy, analyzing whether its current scale is sufficient for sustained success. This article provides a comprehensive look at the strategic moves and market positioning of Kuaishou.
This week’s podcast is about Bilibili and its choice between staying with specialty video or going mass market video service. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the Tech Tour. Here are the […]
In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.
In the latest episode of the Tech Strategy podcast, Jeffrey Towson delves into Microsoft’s use of bundles to launch Teams. And dethrone Slack. With Azure’s cloud services gaining market share and AI tools like Sales Copilot and GitHub Copilot driving productivity, Microsoft remains a tech powerhouse. As a digital strategy consultant, Towson highlights how Microsoft’s strategic moves are redefining the industry landscape.