BYD Auto is one of the most successful electric vehicle makers in China and the world. In this article, Jeff Towson explains how the company uses its technology strategy to create competitive advantages in four key areas: batteries, motors, electronics, and software. He also discusses the challenges and opportunities that BYD Auto faces in the rapidly evolving EV market.
BYD is not just a rival to Tesla, but a pioneer in the electric vehicle market. It has a unique advantage of being a battery maker that later started making cars, and it has a strong presence in both China and overseas markets. Jeff Towson explains how BYD is executing the Chinese manufacturing to the world playbook and what challenges and opportunities it faces in the future.
BYD is not just a car company. It is a vertically integrated electric vehicle ecosystem, with businesses in batteries, powertrains, software, and other components. This gives BYD a unique ability to innovate and scale in the fast-growing EV market. In this article, Jeff Towson explains how BYD’s tech strategy works and why it could make BYD a global EV leader.