Extreme Personalization Playbook

Extreme Personalization: How GenAI Can Supercharge Customer Improvements (Tech Strategy – Podcast 231)

This week’s podcast is my playbook for Extreme Personalization. And how generative AI can supercharge never-ending customer improvements. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to our Tech Tours. Here is the playbook. […]

3 Ecommerce Lessons from My Visits to China’s Digital Leaders (Tech Strategy – Podcast 230)

Digital strategy consultant Jeffrey Towson shares valuable lessons from his visits to China’s digital leaders, revealing the secrets to their e-commerce success. From the importance of integrating online and offline channels to the need for a robust digital payment infrastructure, Towson’s insights are crucial for businesses looking to inform their digital transformation strategy. By applying these lessons, companies can stay competitive in the rapidly evolving e-commerce landscape and achieve long-term growth.

Cainiao

How Cainiao Will Win in Smart Logistics Everywhere (Tech Strategy – Podcast 229)

Cainiao is on a mission to win in smart logistics everywhere, and its digital transformation strategy is key to success. According to digital strategy consultant Jeffrey Towson, the company’s innovative approach is’more than just a logistics company, it’s a technology company’. By leveraging its strengths in data analytics and artificial intelligence, Cainiao is poised to disrupt the logistics industry and achieve global dominance.

Why Beauty Ecommerce and Beauty Tech Are So Attractive (Tech Strategy – Podcast 228)

Beauty ecommerce and beauty tech are experiencing rapid growth, driven by changing consumer behaviors and advancements in technology. According to digital strategy consultant Jeffrey Towson, the industry’s digital transformation strategy is being shaped by the convergence of online and offline channels, as well as the increasing importance of data-driven decision making. As a result, beauty companies are investing heavily in digital capabilities to stay ahead of the competition and capitalize on emerging trends.

Marathon Runner

Why Every Business Must Run a Personalization Marathon (Tech Strategy – Podcast 227)

According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.

Belief Network Effects and Wow Experiences

Tribe and Belief Network Effects Have Gone Digital (i.e., Why Everything is Now Political) (Tech Strategy – Podcast 226)

In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this shift has significant implications for businesses, individuals, and society as a whole. By understanding these dynamics, organizations can develop a more effective digital transformation strategy that takes into account the complex interplay between technology, politics, and human behavior.

network effects

My 6 Questions for Network Effects. And Its 4 Big Effects. (Tech Strategy – Podcast 225)

Digital strategy consultant Jeffrey Towson explores the 4 big effects of network effects on tech strategy, including increased value, decreased cost, and enhanced user experience. By understanding these effects, businesses can develop a digital transformation strategy that leverages the power of networks to drive growth and innovation. In this podcast, Towson shares his expert insights on how to harness network effects to create a competitive advantage in the digital landscape.

Why TikTok Is More Powerful than Netflix. 5 Lessons from Consumer Video. (Tech Strategy – Podcast 224)

In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson shares 5 lessons from TikTok’s strategy that can inform your own digital transformation strategy related to consumer behavior on video. By understanding how TikTok’s unique approach to content discovery and user experience has led to its massive popularity, businesses can gain valuable insights for their own digital strategy.

3 Lessons from the Fall (and Maybe Rise) of Coinbase (Tech Strategy – Podcast 223)

Digital strategy consultant Jeffrey Towson breaks down the 3 crucial lessons from Coinbase’s rapid growth and subsequent struggles. By examining the company’s strengths and weaknesses, Towson provides actionable advice for organizations navigating their own digital transformation strategy. From prioritizing user experience to embracing decentralization, Towson’s insights offer a roadmap for businesses seeking to thrive in the rapidly evolving tech landscape.

CloudKitchens

5 Reasons Travis Kalanick’s CloudKitchens Is Better Than Uber. In Theory. (Tech Strategy – Podcast 222)

Digital strategy consultant Jeffrey Towson explores the theoretical advantages of CloudKitchens over Uber, citing its focus on dark kitchens and real estate as a key differentiator. In this podcast episode, Towson argues that CloudKitchens’ digital transformation strategy is more powerful and scalable than Uber’s. By leveraging its unique business model, CloudKitchens may be poised to disrupt the food delivery market in a way that Uber cannot.