Key concepts for this article: DOB2: Never-Ending Customer Improvements and Personalization Economies of Scale: Geographic Density (CA13) *** As mentioned in Part 1, I recently visited Zé Delivery in Sao Paulo and toured their growing facilities with CEO Rudolfo Chung. Zé Delivery is a Brazilian beverage delivery app launched by global beer giant AB InBev. […]
Jeff Towson’s Podcast 147 provides a detailed comparison of Mercado Libre and Magazine Luiza (Magalu) in the Brazilian e-commerce market. The podcast delves into their individual strategies, offering unique tech insights. Tune in to understand the dynamics of this thriving digital retail landscape.
Alibaba has three key lessons for Magalu, a Brazilian e-commerce company, on how to merge the physical and digital worlds to create a seamless customer experience. These lessons are:
1) Merge the physical and digital worlds to create a seamless customer experience.
2) Use data to personalize the customer experience.
3) Invest in technology to improve the customer experience.
The future of retail is OMO, and retailers that merge the physical and digital worlds will be the most successful.
I recently visited Mercado Libre’s headquarters outside of Sao Paolo and had some interesting discussions with management. It was a great visit and Mercado Libre is really an interesting company in terms of strategy. The core ecommerce business is what you would expect for a large regional, multi-country marketplace. And the expansion from ecommerce into […]
Discover how AB InBev and Ze Delivery are revolutionizing the ecommerce scene in the beverage industry in this engaging podcast by Jeffrey Towson. Gain insights into the innovative strategies these companies are employing to disrupt traditional models. This is a must-read for anyone interested in ecommerce trends, tech innovations, and the rapidly evolving beverage market.