Network effects are a powerful force in the digital world. They can help businesses to grow quickly and to become dominant players in their markets. However, network effects are not the only factor that is important for success in the digital world. Businesses also need to focus on growth and unit economics.
Jeffrey Towson, a China tech expert, believes that TikTok is difficult to copy because it is more than just an app. It is a culture and a community that has been built over time. Imitators may be able to copy the app’s features, but they will struggle to replicate its success without the same culture and community.