6 Digital Concepts Are the Engine of Facebook Meta (2 of 3) (Tech Strategy)

Facebook is one of the most dominant digital platforms in the world, with over 2.8 billion monthly active users and 10 million advertisers. Digital strategy consultant Jeffrey Towson explains the digital concepts that enabled Facebook to achieve such scale and reach. This article explores six key digital strategy concepts that matter for Facebook’s tech strategy.

Facebook Meta is Mostly 4 Networks and 2 Platforms (Tech Strategy – Podcast 193)

Facebook Meta is not just one thing, but a collection of different products and services that work together to create a powerful tech ecosystem. In this podcast, Jeff Towson breaks down the four networks (Facebook, Instagram, WhatsApp, and Messenger) and two platforms (Oculus and Spark AR) that form the core of Meta’s strategy. He explains how each network and platform serves a different purpose, attracts a different audience, and generates a different revenue stream. He also analyzes the strengths and weaknesses of Meta’s approach, and what it means for the future of social media and augmented reality.

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3 Digital Strategy Lessons from Epic Games and NetEase (Tech Strategy – Podcast 168)

Jeff Towson’s Podcast highlights three pivotal lessons from NetEase, an often-underappreciated yet influential player in the gaming industry. The discussion also touches on the concept of platforms vs. ecosystems, emphasizing the latter’s role in driving major technological innovation through collaboration. This podcast brings valuable strategy insights not just for gaming companies, but also for entities in general media and entertainment​

Why Most Incumbents Should Forget About Platforms and Build Consumption Ecosystems (Tech Strategy – Podcast 144)

In this episode of the Tech Strategy podcast, Jeff Towson discusses why most incumbents should forget about platforms and build consumption ecosystems. He explains how consumption ecosystems are different from platforms and how they can help companies create more value for their customers. Towson also talks about the potential benefits and risks of consumption ecosystems and how companies can prepare for their impact.