Pinduoduo (PDD) has really stood out in digital – both for its ability to break into a market dominated by Alibaba and JD and for the stunning speed of its growth. Founded in 2015, PDD has grown to +800M users in six years. It grew to +$9B in revenue. Upon reaching a +$100B market cap, […]
Category Archives: Growth Hacks
“Digital Speed” is Mostly About Tactics. But True Operating Performance is a Marathon. (Tech Strategy – Daily Lesson / Update)
In 2009, Brian Acton and Jan Koum founded WhatsApp to ride the wave of mobile apps kicked off by the launch of the iPhone. The original purpose of WhatsApp was to put a status notification next to your name, to let people know “what’s up”. But the small team noticed three important things that would launch their […]
Tactics and Growth Hacking at Perfect Diary (YSG) (Asia Tech Strategy – Daily Update)
In November 2020, beauty unicorn Perfect Diary went public in the USA after 4 years of stunning growth. Founded in 2016, the company rose to become the #1 (or #2) make-up brand online in China. And they did it mostly by growth hacking the major ecommerce and social media platforms of China. I thought Perfect […]