Tactics and Growth Hacking at Perfect Diary (YSG) (Asia Tech Strategy – Daily Update)

In November 2020, beauty unicorn Perfect Diary went public in the USA after 4 years of stunning growth. Founded in 2016, the company rose to become the #1 (or #2) make-up brand online in China. And they did it mostly by growth hacking the major ecommerce and social media platforms of China. I thought Perfect […]

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