Etsy Is Going for Growth by Adding Marketplaces (3 of 3) (Tech Strategy – Daily Article)

Etsy is not just a single marketplace, but a collection of marketplaces that cater to different niches and communities. By acquiring and integrating new marketplaces, such as Reverb for musical instruments and Depop for fashion, Etsy is pursuing a growth strategy that leverages its core competencies and network effects. In this article, Jeff Towson analyzes the rationale and challenges of Etsy’s marketplace expansion strategy.

Etsy’s New Strategy Is About Increasing Differentiation and Engagement (2 of 3) (Tech Strategy – Daily Article)

Etsy is not just an online marketplace for handmade and vintage goods. It is also a platform that enables sellers and buyers to connect, create, and collaborate. In this article, we will explore how Etsy is pursuing differentiation and engagement as its core strategic drivers. We will also analyze its three key initiatives: Etsy Ads, Offsite Ads, and Star Seller Program.

Early Etsy Was a Great Example of Specialty Ecommerce. But Things Are Changing. (1 of 3) (Tech Strategy – Daily Article)

Etsy is a great example of specialty e-commerce, a type of online retail that focuses on a specific niche, customer segment, or product category. Specialty e-commerce platforms can create value by offering a curated selection, a distinctive user experience, and a loyal community of buyers and sellers. However, as the e-commerce market evolves, Etsy faces increasing competition, changing consumer preferences, and new regulatory risks.

Why TikTok Shop is a Big Problem for Etsy (Tech Strategy – Podcast 194)

TikTok Shop is a new feature that allows users to buy and sell products directly on the app. It is a major challenge for Etsy, the leading online marketplace for handmade and vintage goods. TikTok Shop has several advantages over Etsy, such as its massive and engaged user base, its personalized and addictive content, and its strong social network effects.

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Pinduoduo, Etsy, and OTC: How Specialty Ecommerce Can Thrive Against the Giants. (Tech Strategy – Podcast 97)

In this podcast, Jeffrey Towson discusses how specialty ecommerce companies can thrive against the giants. He identifies five key factors for success: differentiated user experience, competitive logistics, strong competitive advantage, clear path to operational cash flow, and avoidance of markets and situations that are attractive or strategic for the major ecommerce companies. He argues that specialty ecommerce companies can succeed by focusing on specific niches and providing a superior user experience.