Why TikTok Shop is a Big Problem for Etsy (Tech Strategy – Podcast 194)

TikTok Shop is a new feature that allows users to buy and sell products directly on the app. It is a major challenge for Etsy, the leading online marketplace for handmade and vintage goods. TikTok Shop has several advantages over Etsy, such as its massive and engaged user base, its personalized and addictive content, and its strong social network effects.
To access this post, you must log in as a member, purchase Subscriptions.

Comments are closed.