In Part 1 and Part 2, I gave some background on sports apparel in China and detailed my visit to the new Tmall – Intersport store in Beijing. It was pretty great. With lots of new digital initiatives like the magic mirrors. Note: the above picture is what happens when you change the gender setting […]
Will China’s “new retail” change sports apparel? It turns out it’s a really interesting question. Sports apparel retail is people buying running shoes, Nike gear, yoga pants, sweatshirts and so on. At first glance it looks like pretty standard retail. Lots of stores, inventory management and marketing. So lots of opportunities for digitizing operations. But […]