In this class, I talk about how live-streaming and KOLs (especially Taobao Live) are activating the China Digital Consumer Network (CDCN). And how the quarantine economy is supercharging this. Correction. I mistakenly said Scott Gottlieb was former CDC head. I meant FDA. You can listen here or at iTunes, Google Podcasts and Himalaya. China’s […]
I consider digital platforms the super predators of the business world. They are like that Indominus Rex dinosaur in the movie Jurassic World that is part T-Rex and part velociraptor (photo here). And when it breaks free (which always happens in those movies), it runs around eating everything on the island. Because it is the […]
In Part 1 and Part 2, I gave some background on sports apparel in China and detailed my visit to the new Tmall – Intersport store in Beijing. It was pretty great. With lots of new digital initiatives like the magic mirrors. Note: the above picture is what happens when you change the gender setting […]
Will China’s “new retail” change sports apparel? It turns out it’s a really interesting question. Sports apparel retail is people buying running shoes, Nike gear, yoga pants, sweatshirts and so on. At first glance it looks like pretty standard retail. Lots of stores, inventory management and marketing. So lots of opportunities for digitizing operations. But […]