Category Archives: Moats and Marathons

Moats and Marathons: Ch 7 – How to Know If You Have a Moat

Building a sustainable competitive advantage in the digital age requires moving beyond simple product features to structural moats. Digital strategy consultant Jeffrey Towson explains that these barriers, such as network effects and high switching costs, are essential for long-term profitability. By integrating a robust digital transformation strategy, companies can insulate themselves from the rapid commoditization common in tech-heavy industries.

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6 Simple Rules for Digital Competition (Tech Strategy)

While building a structural moat is your top priority as a CEO, your ultimate goal is simply to win. Digital strategy consultant Jeffrey Towson distills over a decade of study into six simple rules—first three about avoiding hard fights, final three about winning when fights are unavoidable. A core part of any digital transformation strategy, Rule 5 states: “Never fight fair… always, always, always have an advantage.”

Moats and Marathons: Chapter 1 – Introduction (Podcast 279)

This week’s podcast is a summary of Chapter 1 (Introduction) of my updated Moats and Marathons books, which is a seven-book series I spent eight years working on. The core question is how a manager can build long-term competitive defensibility and structural strength under the conditions of constant digital change. To succeed in the modern era, a business must learn to become both a fierce digital operator and a skilled builder of structural moats.

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