iQIYI is making three big tech moves by externalizing its video production capabilities as a service and shifting toward a platform business model, much like Amazon and other digital giants, in a clear digital AI transformation strategy. Digital AI strategy consultant Jeffrey Towson explains how this “Hollywood as a Service” approach, paired with continuous customer innovation, positions iQIYI alongside competitors such as Netflix, YouTube, Tencent Video and Alibaba’s platforms. These steps by iQIYI, Baidu-linked and focused on high-quality dramas, illustrate powerful digital strategy concepts including economies of scale and audience-builder platforms.




